Shiang-Lih Chen McCain

Shiang-Lih Chen McCain, PhD, is Associate Professor of Business at Colorado Mesa University, Grand Junction, Colorado. Dr. Chen McCain holds a BBA in Travel and Tourism Management from Providence University, and an MS in Hotel Administration and a PhD in Hotel Administration from the University of Nevada-Las Vegas. She specializes in marketing, and her research interests include consumer buying decision process, service quality, customer satisfaction, customer loyalty and service recovery. Before joining Colorado Mesa University, McCain taught marketing research, consumer …