David Bednall

David Bednall is an Honorary Associate Professor in the Department of Marketing in Deakin Business School. He attended the University of Melbourne, where in 1970 he received a B.A., and in 1976 an M.A. He then went to La Trobe University where in 1987 he earned his Ph.D. David's research interests include the use of market research in commercial litigation, the relationship between customer analytics and market research, response rates and Consumer communities of innovation. He was Head of Research …