Swee Hoon Ang

Swee Hoon Ang is an Associate Professor in Marketing at the NUS Business School, National University of Singapore. She received her Ph.D. from the University of British Columbia. She was a Visiting Professor at the University of California at Berkeley, Helsinki School of Economics and Business Administration, and the China-Europe International Business School. She is a coauthor of *Principles of Marketing: An Asian Perspective* with Philip Kotler and Kevin Lane Keller. She has also written numerous articles for journals and …