How we decide

About this book

from Cultura:"This book uses the discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional - we carefully deliberate, or we 'blink' and go with our gut. But as scientists break open the mind’s black box with the tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason - and the precise mix depends o