The Power of Broke

the long version

Daymond John has been practicing the power of broke ever since he started selling his home-sewn hats on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion global phenomenon. But it might not have happened if he hadn't started out broke -- with nothing but a heart full of hope and a ferocious drive to succeed by any means possible. Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke -- a place of desperation, hope, and hunger -- forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to get noticed and make a meaningful mark. Drawing on his own experiences as an entrepreneur and branding consultant, as well as behind-the-scenes glimpses from the set of Shark Tank and stories of dozens of other entrepreneurs, Daymond shows how we can all leverage the power of broke to phenomenal wealth and success. - Jacket flap.