The 4-Hour Workweek

About this book

In the book Ferriss uses the acronym DEAL for the four main chapters.It stands for: Definition, Elimination, Automation, and Liberation.Definition means to figure out what a person wants, get over fears, see past society's "expectations," and figure out what it will really cost to get where a person wants to go.Elimination is about time management, or rather about not managing time. This is achieved applying the 80/20 rule to focus only on those tasks that contribute the majority of benefit, and using Parkinson's Law to limit the amount of actual time spent working. There's a difference, Ferriss says, between efficiency and effectiveness. The book's emphasis is on effectiveness.Automation is about building a sustainable, automatic source of income. This includes techniques such as drop-shipping, automation, Google Adwords and Adsense, and outsourcing.Liberation is dedicated to the successful automation of one's lifestyle and the liberation from a geographical location and job. Incidentally, Ferriss notes that if somebody has a regular job, the order of steps will be DELA, not DEAL.The book asserts that technology such as email, instant messaging, and Internet-enabled PDAs complicate life rather than simplify it. It advocates hiring virtual assistants from developing countries such as India and Philippines to free up personal time