Riding the American dream

the long version

"This true story is the remarkable, modern-day story of a brutally intensive business start-up-- that dared to cross swords against the industry giants. As told by Dan Hanlon, founder of Excelsior-Henderson Motorcycles, this book gives an insider's view of the company that set out to accomplish what no other independent American start-up had achieved in nearly a century. This amazing saga, which has been compared to the Tucker Automobile company of the 1940s, and the DeLorean Motor company of the early 1980s, chronicles the good, the bad, and the ugly while raising nearly $100 million-- from a public offering on Wall Street, to burnouts on Main Street. And not one dollar from a venture capital firm. It is the story of the passionate grassroots heroes who endeavored to achieve the impossible"--P. [4] of cover.