How showmanship sells

This delightful "hands on" illustrative and inspiring book is perfect for the beginner or professional salesperson (and in a way...for ALL of us!) to inspire and capture the imagination of the person we're trying to persuade. Leterman gives countless examples of his highly successful career as a salesman of a variety of products and services and ways he made them memorable. One of the top 3 books I've read on this topic in my life time.