Campaign Dynamics

"Campaign Dynamics examines more than 100 gubernatorial elections from 1982 through 1994, beginning with case studies of races in Virginia and New Jersey in 1993 that develop the basic understanding of how campaigns define the set of important issues in an election. The case studies combine interviews and observations with empirical analysis of public opinion polls. The analysis is then expanded to consider the abortion issue in 34 gubernatorial elections in 1990. Later chapters test these ideas in over 100 gubernatorial elections, combining exit poll data on upward of 100,000 voters from dozens of races with measures of campaign themes developed out of a content analysis of newspaper coverage.". "This book uses possibly the largest single set of data on voters and elections for statewide office ever assembled, and it uses multiple methods and multiple sources of data. As such, it represents one of the most comprehensive theoretical and empirical efforts to understand the role of campaigns in voting behavior ever undertaken.". "Campaign Dynamics will be of interest to those involved in state politics, voting behavior and campaigns, and democratic theory. It should also guide students and scholars interested in performing empirical tests of formal models and those wishing to combine multiple methods in their research."--BOOK JACKET.