EUROPEAN TELEVISION INDUSTRIES; PETROS IOSIFIDIS ...ET AL

the long version

The past few decades have witnessed profound changes in the structure, content, technology, regulation, and cultural forms of European television industries. Television in Europe operates in an increasingly globalized communications market characterized by commercialization, fragmentation, and transnational ownership. While these changes offer vast opportunities to both organizations and consumer-citizens in terms of access and choice, they also bring about uncertainties about the future shape of the medium. How will television be funded in the future? Will public broadcasting survive in the modern era? Will consumers respond to technological developments? How can regulation encourage investment, uphold quality, and effectively address concentration of media ownership? What is Europe's position within a global television marketplace? European Television Industries addresses these issues in the context of developments in technology, changing ownership patterns, legislative change, and the much heralded likelihood of convergence between telecommunications, broadcasting, and computing. Concentrating on the historical, economic, cultural, technological, and political factors behind change, the book provides an opportunity to construct a conceptual and analytical base on which to judge future developments in television in Europe.