King of the outback

the long version

Bill King is the pioneer who put the Australian outback on the map for both local and international tourists. Through an enterprise founded on hope and grit - now operating as AAT Kings - he opened up a completely new branch of Australian tourism. Eccentric drivers, mad passengers and sticky situations abound in this tale. Bill and his tour groups sometimes got lost, bogged or stranded - sometimes even scared out of their wits - but there was always a fierce determination to bring the show back home.