Principles of association management

the long version

This book is the association executive's guide to success. Principles of Association Management presents the art and science of managing an association in a direct, easy-to-read and easy-to-understand manner. Grounded in reality, it is the success guide for you and your organization. Ernstthal draws on more than 20 years as an association executive to present a comprehensive look at virtually every aspect of association management, including: the unique nature of associations, governance structures, volunteer management, finance, marketing, membership, publishing, education and meetings, standards, research, government relations, foundations, strategic planning, and the association of the future. The executive new to the field of association management will find this book a comprehensive guide for every phase of association management, while the experienced executive will gain a better grasp of unfamiliar areas and will be inspired by innovative ideas for the future. Principles is an excellent resource for: professional self-improvement, staff training, volunteer orientation, the academic classroom. - Back cover.