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Construindo Marcas Fortes

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3.8 8 ratings

About this book

David Aaker introduz nesta obra o tema da identidade da marca, as associações pretendidas, e estimula gerentes e administradores a enxergar além dos atributos do produto.

Details

ISBN-13 9788560031955
ISBN-10 8560031952
Pages 344
Language PT
Source Skoob

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