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Great by Choice
by
Jim Collins
About this book
The new question: Ten years after the worldwide bestseller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.The new study: Great by Choice distinguishes itself from Collinss prior work by its focus on the type of unstable environments faced by leade
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