Universal Principles of Design

Product DescriptionWhether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work until now.Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly i